Developing Focus Group Research: Politics, Theory and Practice

There might be a little bit of mismatch between what I want (how do you do a focus group?) and what this book is about. Barbaour and Kitzinger have collected quite the group of British academics, and each one tells a little story about how they used focus groups in their research. The book assures us again and again that focus groups are great for researchers looking at marginalized groups, anxious to capture issues in the words of the community rather than the sterile language of academia, and feminist consciousness raisers, not just consumer researchers seeking the best shade of pistachio for their new product. I believe all that, but I still have no clue how to do focus groups, or what to do with the data to turn it into research.